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| Facebook Ad Changes: How Will They Affect Real Estate Agents? |
| By Patty McNease, Vice President of Brand Marketing for Homes.com |
Federal housing laws prohibit the discrimination of people based on race, color, religion, national origin, gender, disability and family status, but for years, civil rights advocates have been warning that Facebook's ad targeting can be used to discriminate against these protected classes. Last year, the Department of Housing and Urban Development filed a complaint that Facebook's ad targeting options were in fact being misused to discriminate against protected classes of people. After lawsuits from housing groups such as the American Civil Liberties Union and the National Fair Housing Alliance (NFHA), Facebook ...
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